Vice President, Marketing, Coborn's Inc.
Dennis Host is Vice President / Marketing for Coborn’s, Inc., and oversees all marketing, advertising, loyalty, brand strategy, strategic planning, social media, digital marketing, graphic design, event marketing, print services, store design and e-commerce marketing efforts for the company.
Host has more than 30 years of experience in marketing strategy, media management and digital. He joined Coborn’s in 2010 as the Manager of E-Commerce Marketing at CobornsDelivers/Twin Cities after a 25-year career in media marketing with Gannett, Inc.
He has an undergraduate degree in advertising and a “mini” Masters in Marketing from the University of St. Thomas.
Coborn’s uses consumer-centric strategy to provide MORE to shoppers
11:15am – 12:00pm | Wednesday October 3rd
Coborn’s, Inc. launched a consumer-centric shopper marketing loyalty strategy in the fall of 2016. Just two years in, Coborn’s has learned, in significant detail, the nuances of their customer base, including shopping patterns, channels they engage most with, offer management and personalization preferences. Dennis Host, Vice President of Marketing, will detail how the very robust MORE Rewards program came to life, and how they are using the program to drive personalized offers to their guests. Dennis will also discuss the challenges and successes they’ve faced along the way, and how they are leveraging Symphony RetailAI data to better understand their most important base of shoppers.
Experience 3 days of content at Xcelerate 2018
Data, data insights, and actions that lead to personalized marketing
Boston Park Plaza
50 Park Plaza,
Boston, MA 02116, USA