Leading Consumer & Shopper Behavioralist
Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and shopper behavior, internationally renowned for helping his largely blue-chip client base better understand the needs of the future consumer.
With over 15 years’ experience as CEO of a consumer insight agency, Glacier Consulting, he blends his understanding of consumer psychology, shopper immersion, digital anthropology and retail futurology to explore the needs of the new consumer and predict the changes to come.
Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, shopper marketing, retail trends, the millennial shopper and the peer-to-peer economy. As an accomplished author, TED speaker, university lecturer, and actor, his performances are not only insightful and thought-provoking but are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.
Every year, Ken shares his thought-disrupting insight with tens of thousands of delegates all over the world as one of the most popular keynote speakers booked on the international conference circuit relating to the future consumer.
The future belongs to you and Gen Z
While Millennials all too often occupy our thoughts and conversations, there’s one plain and simple truth that we often overlook. They are now, but not the future. Generation Z will become the largest consumer group in the US and Europe by 2020. 40% of all the population. Be prepared for the end of how you do business. While Millennials witnessed the world become an omni-channel one, it is the only world Gen Z have ever known. They are now leaving universities and taking their positions in the workplace and as consumers. It is by understanding their fundamental value systems that will define how we converse and stay relevant as a business or brand. The Millennials were just the support, get ready for the main event.
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